Our story

French technique.
Brooklyn spirit.

BKLYN MACS is a Brooklyn-born macaron brand from co-founders Gene and Rebecca. We pair precise French pastry technique with the curiosity and energy of the borough that shaped us, and we make every macaron by hand, in small batches.

Shop macarons Watch our NBC feature

As featured on NBC’s New York Live

BKLYN MACS co-founders Rebecca and Gene in their production kitchen, with a tray of freshly piped macaron shells

What we believe

Serious about technique.
Open to every idea.

A great macaron is a small act of precision: a delicate, crisp shell, a soft and tender center, and a filling that tastes exactly like it should. We hold every batch to that standard.

Then we let Brooklyn in. Our borough is a mix of cultures, cuisines and new ideas, and so are our flavors. We want you to discover a combination you’ve never tried before, and to feel there’s always something here for you.

The craft

It all starts with macaronage.

Macaronage is the careful folding of macaron batter. Fold too little and the shells crack; fold too much and they spread. Getting it right, batch after batch, is the foundation of everything we make.

From there, every step counts. We pipe each shell by hand, rest and bake them for a delicate, crisp exterior and a soft, tender interior, then fill and finish every macaron in our production kitchen.

Rebecca folding macaron batter by hand while Gene pipes shells onto a tray in the BKLYN MACS kitchen
Rebecca folding, Gene piping

Every step counts

How a BKLYN MAC is made

Handmade in small batches, with the same care every time.

  1. Rebecca folding pink macaron batter by hand in a large mixing bowl

    Fold

    Almond flour and meringue, folded by hand until the batter flows just right.

  2. Gene piping rounds of pink macaron batter onto a lined baking tray

    Pipe & rest

    Each shell is piped to size, then left to rest so it bakes with a smooth, even top.

  3. Gene sliding a tray of piped macaron shells into a convection oven

    Bake

    A careful bake for a crisp shell and the soft, tender center that makes a macaron.

  4. Rack of baked pink macaron shells cooling on sheet trays

    Cool, fill & finish

    Shells cool on the rack, then get fillings developed in-house and the toppings or edible prints that make each one ours.

Fillings & flavors

Flavors with a Brooklyn point of view.

We develop our fillings in-house and treat each one as its own recipe. Some flavors feel like home; others take you somewhere new, from Tiramisu to Sparkling Yuzu and Candied Pecan Miso.

That mix is the point. Brooklyn has always brought different flavors together, and we want every box to hold something familiar, something surprising and something for everyone at the table.

Explore our macaron boxes Build your own box
Rebecca filling BKLYN MACS gift tins with macarons, with trays of yellow, orange and red macarons in front
Rebecca, packing gift tins

Beyond the box

New ways to enjoy a macaron

Innovation doesn’t stop at flavor. We keep asking what else a macaron can be.

  1. At our East Village shop

    Macaron ice cream sandwiches

    Macaron shells meet ice cream: crisp, chewy and cold in every bite. Find them at our shop on East 9th Street.

    Visit the shop

  2. At our East Village shop

    Macaron cheesecake sandwiches

    Cheesecake, sandwiched between macaron shells, for anyone who can’t choose between the two. Find them at our shop on East 9th Street.

    Visit the shop

  3. Made for you

    Custom edible printing

    Your logo, photo or message printed on a macaron, for gifts, launches, company events and wedding favors.

    See custom-printed macarons

  4. At our East Village shop

    Matcha & coffee, chosen with care

    The same attention goes into our drinks: Kiwami ceremonial-grade matcha from Matchaful and coffee roasted in Brooklyn by Gumption Coffee.

    Coffee & matcha menu
Plan catering for your event

The people behind the craft

Meet Gene & Rebecca

You’ll find our co-founders in the kitchen: piping, baking, tasting and testing new ideas. Brooklyn shaped how they think about food, and it shapes every macaron that leaves our kitchen.

  1. Rebecca smiling as she fills a piping bag with pink macaron batter

    Co-founder

    Rebecca

    Rebecca brings precision and an eye for detail to every step, from piping shells to finishing each box.

  2. Gene smiling and holding two trays of freshly piped pink macaron shells

    Co-founder

    Gene

    Gene is always testing what comes next, from new fillings to new ways to enjoy a macaron.

Bake with us: macaron classes

As seen on NBC

BKLYN MACS on New York Live

NBC’s New York Live stopped by BKLYN MACS. Host Michelle Park tasted our macarons and the flavors we draw from cuisines around the world.

Watch on YouTube

EAST VILLAGE NYC

438 East 9th Street
New York, NY 10009
646-692-3000

Mon–Thu: 1–9pm
Fri: 1–10:30pm
Sat: noon–10:30pm
Sun: noon–9pm

Coffee & matcha menu

CUSTOMER REVIEWS

The macarons are delicious. The proportion of filling to cookie felt like you were getting your money’s worth.

- Christine

I have purchased a number of other macarons wholesale and have never found the same level of quality. Vivid flavors. Captivating Colors. Overall, an unparalleled product.

- Carter

Everything we have tried is amazing, the macarons specifically the strawberry shortcake is something out of this world!

- Patrick